PowerPoint Presentation

The Foundation

Conversion

Best Practices

• Monitor your store performance in real time to ensure all hands are on deck when traffic peaks (scheduling). • Train your associates to interact with all shoppers, even when assisting a customer. Sometimes a simple, “Welcome – take a look around” can mean the difference between a sale and an empty-handed shopper leaving your store. • Getting your sales staff comfortable with saying “hello” to multiple clients is the key to retail success during busy times.

• Implement a queue management system to ensure that you are properly staffed at checkout. When lines are long, customers are likely to abandon their baskets and leave without making a purchase. By understanding how long the checkout process takes and getting the right number of people to run the registers, you can avoid abandonment and boost your store conversion. • The retailers who can figure out how to succeed when

the traffic opportunity is the highest will have increased revenue and happier customers.