Holiday Guide 2023
Instructions, Layouts, and New Goods photos for Holiday Shops 2023
Holiday Guide 2023
Outline • Introduction • Time line
• Important Dates • Set Up information • Product Placement • Shop Layout
• Lozier (expanded lifestyle) • Grid (select locations)
• Current Signage
• How to set up Gift Box Trees
• Holiday New Goods • Goods by category • Best Practices • How to Prepare
• Neat + Clean + Organized = Sales • Categorizing • Example Photos • FLEX and Keep It Full • FAQ
Introduction It is the time of year when we have both Halloween and Holiday out on the floor. Please read through the following information to help the transition be as smooth as possible. The new goods team will be shipping most Holiday New Goods by category, some late items may be shipped with general New Goods deliveries. Please be sure to check the category on the packing slips and follow the shop layout as close as possible. The change from Halloween to Holiday happens in stages. Please be sure to read the timeline details and review the layouts and examples with all associates involved with creating the Holiday shop.
Everyday cold weather items, with the exception of holiday items, will be merchandised on end grids and are not part of the shop.
Please look at all of the layouts attached and contact the merchandising team with any questions or concerns.
Timeline: Holiday Set-Up Important Dates/Signage Halloween -50% off, November 1 st
Holiday Shop Set Up, November 1 st Halloween Transfer, November 8 th Full Holiday Shop Set Up, November 8 th
Black Friday Sale, November 24 th After Christmas Sale, Dec. 26 th
Timeline: Holiday Shop Replaces Halloween Shop • Categories (see layout for placement based on size, shape and fixtures): • Gift Wrap • Home • Holiday Socks/Accessories • Toys • Textiles • Fashion Focus Tables and 3-ways can be used for donated Holiday textiles • Merchandise to Fashion Focus Standards • Only current Signage is to be used on the floor • Gift Box Tree Topper
Timeline – Holiday Set Up in all Stores Transition and Set-up : • The layout of the shop changes from leading off with New Goods and ending with Donated to leading off with Donated and ending with New Goods. • As Halloween New Goods sell down consolidate towards donated Halloween • Keep categories together as much as possible. • As donated Halloween sells, consolidate towards the drive aisle. • Lifestyle aisles designated for donated product will transition to Holiday as soon as product is available • Christmas Donated Range Boxes will be available to order starting Friday, October 15 th • Separate by category as much as possible • Lifestyle aisle designated for Holiday New Goods will transition as the product arrives. • End caps may also be changed to Holiday New Goods. • Pack up new goods Halloween on date provided by new goods team. • Re-set aisles with donated Holiday on aisles shown on layout • Separate by category • Dishware • Décor • Decorations (ornaments, lights, etc..) • Gift wrap • Rag off donated Halloween and re-merchandise with new goods as shown on layout.
• Toppers and Outriggers will transition to Holiday as Halloween sells down • Consolidate Halloween displays forward towards the front of the store • Follow with Holiday • Do not mix Halloween and Holiday • It is ok to have displays in every other outrigger (vs. every one) • Christmas trees should be built and brought to the floor as soon as they are available • Designate an area for Christmas Trees for the entire season. • Some options are: • End of Furniture (back to back open area) • Remove one Furniture table (replace with trees) • Contact visual team for help with placement if there are any questions or concerns. • Be sure to test all trees if they have lights • If lights do not work, note on tag and price accordingly
Holiday Product Placement 3-Row Lozier Shop Example
Pets Holiday Home
Toys
Home
Textiles**
Drive Aisle
Gift Wrap*
Holiday
Accessories
Donated Holiday – Glasses/Mugs
Donated Holiday - Dishware
Home
Donated Holiday – Décor
Accessories
*Gift wrap may also be displayed on outside and side facing consumables on queue line for stores with new grid queue line. **Please see example layout page for Textiles For locations with additional wall lozier designated for Holiday, use for wreaths, small trees and hanging décor. Keep like items together and merchandised to wares standards.
Product Placement 2-Row Lozier Shop Example
Holiday Pets
Toys
Textiles**
Accessories
Drive Aisle
Home
Gift Wrap*
Donated Dishware/Glassware
Home
Holiday
Donated Holiday
Gift Wrap Shipper
*Gift wrap may also be displayed on outside and side facing consumables on queue line for stores with new grid queue line. **Please see example layout page for textiles For locations with additional wall lozier designated for Holiday, use for wreaths, small trees and hanging décor. Keep like items together and merchandised to wares standards.
Product Placement 3-Row Grid Shop Example
Home
Donated Holiday Dishware/Glassware
Donated Holiday Décor
Gift Wrap Shipper
Accessories
Textiles** Accessories
Drive Aisle
Toys
Gift Wrap*
Home
Toys
Gift Wrap*
Pets
Home
Home
FRONT OF THE STORE
*Gift wrap may also be displayed on outside and side facing consumables on queue line for stores with new grid queue line. **Please see example layout for textiles. Keep like items together and merchandised to wares standards. Additional grids may be added, if needed, but keep category order the same from the drive aisle.
Product Placement 2-Row Grid Shop Example
Home
Donated Holiday Décor
Gift Wrap Shipper
Pets Accessories
Home
Toys
Gift Wrap*
Drive Aisle
Textiles**
Textiles**
Home
FRONT OF THE STORE
*Gift wrap may also be displayed on outside and side facing consumables on queue line for stores with new grid queue line. **Please see example layout for textiles. Keep like items together and merchandised to wares standards. Additional grids may be added, if needed, but keep category order the same from the drive aisle.
Textiles Example Layouts
Lozier (2) Sections
1 ST 4’ Section
2 nd 4’ Section
FOLDED ON SHELF
205987 - TIS THE SEASON SWTR (M,L,XL) FOLDED ON SHELF
205990 MERRY XMAS SWTR (S,M,L,XL,XXL)
FOLDED ON SHELF
205987 - TIS THE SEASON SWTR (M,L,XL) FOLDED ON SHELF 205988 XMAS EVE DRESS (STD) 205988 XMAS EVE DRESS (PLUS) 205992 XMAS SKRT RED PLUS 205974 SNOWMAN DRESS SIDE HUNG ON LINEN BAR
205990 MERRY XMAS SWTR (S,M,L,XL,XXL) SIDE HUNG ON LINEN BAR 205975 RED ELF SWTR (S,M,L) 205976 SANTA HEAD SWTR (S,M,L) 205977 SANTA SWTR (S,M,L) 205973 PLAID XMAS PANTS (L)
*Note: All stock will not fit out. Make sure there is at least one of every size represented.
Textiles Example Layouts
(2) Grid Sections
1 ST 4’ Section
2 nd 4’ Section
205975 RED ELF SWTR (S,M,L) PEGGED (ONE PEG EACH)
205988 XMAS EVE DRESS (STD) 205988 XMAS EVE DRESS (PLUS) 205992 XMAS SKRT RED PLUS 205974 SNOWMAN DRESS PEGGED (ONE PEG EACH)
205976 SANTA HEAD SWTR (S,M,L) 205977 SANTA SWTR (S,M,L) 205973 PLAID XMAS PANTS (L)
205990 MERRY XMAS SWTR (S,M,L,XL,XXL) FOLDED ON SHELF
205987 - TIS THE SEASON SWTR (M,L,XL) FOLDED ON SHELF
FOLDED ON SHELF FOLDED ON SHELF
205990 MERRY XMAS SWTR (S,M,L,XL,XXL)
205987 - TIS THE SEASON SWTR (M,L,XL)
*Note: All stock will not fit out. Make sure there is at least one of every size represented.
Textiles Example Layouts
(1) Grid Section / (1) End Grid
1 ST 4’ Section
End Grid
PEGGED (ONE PEG EACH) 205975 RED ELF SWTR (S,M,L)
205992 XMAS SKR PLUS 205974 SNOWMAN DRESS PEGGED (ONE PEG EACH)
205976 SANTA HEAD SWTR (S,M,L) 205977 SANTA SWTR (S,M,L) 205973 PLAID XMAS PANTS (L)
FOLDED ON SHELF
205990 MERRY XMAS SWTR (S,M,L,XL,XXL) 205990 MERRY XMAS SWTR (S,M,L,XL,XXL)
205987 TIS THE SEASON SWTR (M,L,XL)
FOLDED ON SHELF 205987 TIS THE
205988 XMAS EVE DRESS (STD) 205988 XMAS EVE DRESS (PLUS)
SEASON SWTR (M,L,XL)
FOLDED ON SHELF 205987 TIS THE
205990 MERRY XMAS SWTR (S,M,L,XL,XXL)
SEASON SWTR (M,L,XL)
*Note: All stock will not fit out. Make sure there is at least one of every size represented.
Current Signage
Gift Box Tree
Floor Talker (select locations)
DO NOT USE BLUE RACK SIGNS OR OLD GRID TOPPERS
Grid Gift Box Trees Set up
Each store will be receiving new Gift Box “Trees” to attach to the grid shop.
Please use black zip ties (as shown) to secure to grid .
1.
Use Black zip ties to make an “x”
X
X
Place the “Tree” over the middle of the H-Grid”
2.
Using black zip ties attach the Tree through the pre-drilled holes in an “x”.
The “tail” of the zip tie should face the inside.
3.
Carefully cut off the “tails”.
It should look like this.
To attach to Lozier end caps. Please use command adhesive (as shown) to secure to inside of end cap .
1 .
Use (4) sets of command adhesive
(Place one set in each corner).
2.
Pull end cap away from end of lozier aisle.
Clean inside peg board (or solid center)
3.
Remove paper backing from command strips
19
4.
Center on end cap and line up edge with underside of top rail on end cap
Press FIRMLY and hold for about 30 seconds
5.
Move end cap back into place
**There will be a small gap between the end of lozier and end cap. This is OK. When items are placed in last section of lozier, it will not show .
20
Holiday New Goods
Many of these items have already delivered.
They will all need to be located and moved into their new location to match the layouts
Holiday Shop
Consumables
206055 ANDES PPRMNT BARK BAR
206054 PPRMNT ROCA BITES
206053 RED VINE GNGRBRD
206057 JB XMAS JEWEL MIX
15819 REESES PB TREE
206056 GRINCH KISS
206058 JB CANDY CANE
200525 SC CANDY CANE CRNCH BAR
34521 SC HOT BTTR RUM BAR
206059 SC CRM BRULEE BAR
34524SC PB CRISP BAR
206060 SC HOLY CANNOLI BAR
206061 XMAS STORY FUDGE TIN
202241 JR MINT PPRMNT
15784 XMAS PEZ
15784 XMAS PEZ
18736 PEZ REFILL
Holiday Shop
Gift Wrap
204929 - RBBN 50FT
204930 -CURLING RBBN 300FT
204927 - CNDY CANE RBBN
204931 -CURLING RBBN 144FT
205928 - WIRED RIBBON
15890 - HOLIDAY RIBBON
204243 - SANTA SACK
204237 - XMAS BOWS PEEL/STICK 25CT
34589 -ROPE TWINE 150FT
12860 - XMAS GIFT BAG MED 2PK
205931 - GIFT BAG KRAFT
34505 -XMAS GIFT BAG JUMBO
205930 - SM BOX 3PK
205929 -SHIRT BOX 2PK
205920 -METALIC WINE BAG
6308 - GIFT WRAP 100 SQ FT
204933 - HM WRAP 15SQFT
202343 -XMAS WRAP 85 SQ FT
204928 -GFTCRD HOLDER
12853 -XMAS GIFT CARD HOLDER FELT 2PK
200469 -TRICOLOR TISSUE PAPER 20CT
15793 - GIFT TAG GLITTER
205932 - GIFT TAG 18PC
Holiday Shop
Home
202346 -XMAS BAKING CUPS 50CT
203601 - BKNG CUPS OR PRTY BAGS
204937 - BAKING CUPS
200460 -HOLIDAY TREAT BOX 6PK
7704 - COOKIE BOX W/BOW
204940 - TREE WHISK
204939 - GIFT CC 4PC
204936 - STARS CC 4PC
204934 -GNGRBRD CC 4PC
203304 - KTCHN TOWEL (PLAID)
204932 -OVEN MITT/GADGET SET
205978 XMAS TMBLR 1OPK
205980 XMAS CUPS 8PK
205979 XMAS WINE GLASS 4PK
205983 XMAS PLATES 9IN 8PK
205981 XMAS NPKNS
205982 XMAS PLATES 7IN 8PK
205889 – XMAS VAC MUG 4PK
205887 – XMAS STORY GLASSES 2PK
205888 – XMAS VAC GLASSES 2PK
205890 – XMAS STORY MUG 4PK
205314 - 3LAYER 2WCK (Winter Woods)
205314 - 3LAYER 2WCK (Wick Warm Woods)
205314 - 3LAYER 2WCK (Holiday)
205853 - PEBL HAND WRMR
205314 - 3LAYER 2WCK (Frosted Berries)
205925 -XMAS FIGURE CANDLES
205846 - SEAHWK BLKET
205300 – HLLMRK WATCHING BLANKET
204155 – SHARK BLNKT
205886 – SPA SET 3PC (DUSTY ROSE)
205886 – SPA SET 3PC (LILAC GRAY)
205886 – SPA SET 3PC (SAGE GREEN)
205647 - LED ICICLE LIGHTS
205648 -MULTI COLOR LIGHTS
205842 -SNWFLK PROJ LIGHT
200464 -HOLIDAY LED LIGHTS
15796 -ORNAMENT HOOKS
205943 - XMAS LIGHTS 10FT
205843 -SEAHWK XMAS ORNAMNT
206138 – FILLABLE ORNAMENT
34504 – MINI TREE/WREATH TRIM KIT 12 PC
205926 -7FT PAPER BANNER
200458 GARLAND BULB XMAS
204235 – BELLS METAL
206137 – TINSEL GARLAND 9FT
205985 TNSL GRLND 9FT (TREES)
205985 TNSL GRLND 9FT (BULBS-SNOWMA)
206133 – CAR ANTLERS
206136 – MINI XMAS TREE
206139 – WREATH FRAME
202391 – REINDEER RING TOSS
206132 – BULB 11PC WINDOW CLING
204383 – ELF RING TOSS
205879 -SHOWER CURTAIN (UP ON THE ROOFTOP) (ICE DANCERS) (SANTA IN THE CITY)
206166 – CHRISTMAS COIR MAT
Holiday Shop
Accessories
15810 -LED XMAS HEADBAND
205923 -LONG XMAS HAT
205922 - ELF HAT W/BELLS
200451 -NOVELTY HOLIDAY GLASSES
205984 DIY XMAS SWTR PINS
205995 MINI XMAS CBOY HAT
202341 -XMAS BEADS 2PK
205924 – XMAS LU NECKLACE
Accessories
Holiday Shop
34556 -MENS XMAS SOCK
200544 - WOMENS XMAS WOMENS GRIPPER SOCK
15884 -LADIES XMAS SOCK 2PK
34561 -XMAS KNIT SLIPPER
Holiday Shop
Pets
205897 - XMAS PET HAT
204324 – DOG XMAS SWTR
206141 – PET STOCKING
206143 DOG ROPE /HYDRANT
202347 – XMAS PLUSH DOG TOY
12843 – XMAS DOG TOY 2PC
200445 – CAT HOLIDAY STOCKING 6PC
15888 – CAT TOY XMAS BALL
206142 – DOG TOY WREATH
200468 – HOLIDAY CAT TOY
Holiday Shop
Toys
205899 -BESTSELLERS PUZZLE 1000PC
205901 -PLANT PUZZLE 1000PC
205900 -CLASSIC MOVIES 1000PC
205902 - PNK CAR PUZZLE 1000PC
205917 -FASHION PUZZLE 500PC
205758 – SCRTCH OFF HSTRY PUZZLE (DC)
205758 – SCRTCH OFF HSTRY PUZZLE (EIFFEL)
205758 – SCRTCH OFF HSTRY PUZZLE (EIFFEL)
205758 – SCRTCH OFF HSTRY PUZZLE (MANHATTAN)
206093 – BANKSY PZZL (HORSE)
206093 – BANKSY PZZL (FLOWER THROWER)
206093 – BANKSY PZZL (GIRL ON A STOOL)
205873 -AMONG US PUZZLE 500PC
202284 - BREAK TIME PUZZLE 550PC
206077 - BARBIE PUZZLE
206075 – HOT WHEELS PUZZLE
205757 – SCRTCH OFF SUPER HERO PUZZLE (SUPERMAN)
205757 – SCRTCH OFF SUPER HERO PUZZLE (BATMAN)
204082 – ADVENTURE PUZZLE
206079 – SONIC PUZZLE
205904 – LOTR 500PC PUZZLE
206094 – KELLOGGS PZZL 3PC
206095 - PRINGLES PZZL
202268 – FP WOOD PZZL 12PC
205852 - R2D2 DICE GAME
205854 - MURDR MNSION GAME
205820 - DOMINO SET
205874 - HRRY PTTR PICTIONARY
205844 -CRNHOLE SEAHWK SPEAKER
206099 – MONOPLY UNICRNS VS LLAMAS
205822 - MICROSCP KIT
205849 -LCD TABLET
205918 -WALL STCKRS 24CT
205851 -PUZZLE BLOCK
206121 – MINI WALKIE TALKIE
206134 – DUCK SHOOT
206120 – MAGIC SHOW KIT
206119 – PRANK KIT
204388 – SCARY SPIDER TOY
206121 - MINI WALKIE TALKIE
202394 – METAL BRAIN TEASERS 3PK
206116 – BRAIN GAMES
206115 – MINI BINGO
206104 – LIGHT/SOUND GAME
206114 -DESKTOP SKEEBALL
206125 – MINI PUZZLE CUBE
206124 – ITTY BITTY PIN ART
206123 – ITTY BITTY TOWER
205611 – PINBALL KIT
205855 - DIY BOWLIN ALLEY
205612 RACER KIT
206076 -SPIDERMAN TITAN HEROS
205847 - DIY DINO 3PC
206096 TOOL SET 20PC
206098 – MNSTR FOOT TRUCK
206097 – ROCK CRWLR TRUCK
204249 – XSHOT SKINS
205898 - BUG BLOCKS 12PC
205868 - SPIN COPTER (UNICORN)
205868 - SPIN COPTER (DINO)
206082 – BEACH SHORT KEN
206081 – FLWR DRESS BARBIE
206091 BARBIE SET
206084 - ITTY BITTY ANGEL
206090 – DSNY 100 LIP 4PK
206092 BARBIE NAIL 48PK
206085 PCKT PUPPYCORN
206088 – H KITTY NAIL POLISH 8PK
206086 – H KITTY NAIL SET
205903 - POP UP TUNNEL
206087 – H KITTY LIP 3PK
206089 H KITTY NAILS 36PK
206074 – KINETIC SAND 4OZ
206073 – DINO PLAYDOH 206072 - SCNTD PLAYDOG 3PK
206068 – MICKEY MOUSE 4IN1 SET
206069 – COCOMEL COLOR KIT
206067 – BABY SHARK 4IN1 SET
205915 -ART BOARD
205916 - POP OUTZ
206070 - STEM KIT
205850 - AMAZA PEN 20CT
206140 – WOOD DIY PAINT SET
206062 – PAINT BRUSH 10PC
206066 – SKETCHBOOK (ART SUPPLIES)
206066 – SKETCHBOOK (COLORED PENCILS)
206066 – SKETCHBOOK (WATER COLORS)
206065 – GEL PENS SCENTED 12PK
206064 – STAMP MARKER 9PK
206063 – ACRYLIC PAINT 24PC
Holiday Shop
Textiles
205987 - TIS THE SEASON SWTR (M,L,XL)
205990 MERRY XMAS SWTR (S,M,L,XL,XXL)
205975 RED ELF SWTR (S,M,L)
205977 SANTA SWTR (S,M,L)
205976 SANTA HEAD SWTR (S,M,L)
205973 PLAID XMAS PANTS (L)
205988 XMAS EVE DRESS (STD)
205992 XMAS SKRT RED PLUS
205988 XMAS EVE DRESS (PLUS)
205974 SNOWMAN DRESS
Best Practices How to prepare
Here are some helpful hints to make consolidating your Halloween Shop and putting up your Holiday Shop happen at the same time. Preparation and organization are the key. Even if your winter new goods are currently on End Grids, you can get them ready to move ahead of time. • Organize all Holiday New Goods by category and type as they are processed • Gift wrap together, Toys together, etc… • Consolidate remaining Halloween New Goods • Keep categories together as much as possible • Consolidate remaining Donated Halloween • Move towards Drive Aisle • Keep like items together • Consolidate remaining Halloween displays • Move towards front of the store • Start assembling artificial trees as soon as possible • Create a forest of trees in specified location • Keep it full
Neat, Clean & Organized = Sales • Clean shelves, fixtures, and merchandise before stocking • Restock misplaced items • Replenish empty spaces (shelves and hooks) with merchandise • Remove any damaged or broken items on the fixtures • Organize merchandise on fixtures for shop-ability • Pick up items left on the floor from the night before • Maintain all fixtures, sign holders, dressing rooms, and floors clean of dust and dirt
Categorizing - Donated Holiday • Keep “like” items together • Holiday Glasses • Holiday Dishware • Holiday Linens • Table Cloths
• Napkins • Runners • Towels • Ornaments • Wreaths • Giftwrap / Gift Bags • Cards • Stockings • Holiday Knick Knacks/Décor – Merchandise by type
• Nutcrackers • Snow Globes • Santa's • Snowmen • Angels • Nativity Sets
Donated Holiday Aisle Example Photos
Holiday Topper Examples
New Goods Holiday Aisle Example Photos
New Goods Holiday Queue Line Example Photos
Frequently Asked Questions • Does my Holiday shop layout have to match the map ? – Yes. Please reach out to the visual team with any questions or spacing concerns. • What if my shop is larger, can I add H-grids? – Yes . If your shop is deeper or wider, you can add H grids, but the basic layout needs to remain the same. . • What if I don’t have enough Holliday new goods to fill the shop? – More stock will continue to deliver, if your shop has empty spots fill with other holiday new goods like: • Holiday lifestyle items – Candles – Beth Linens • Impulse Gift Items If you have any additional questions please contact The Visual Team
Additional Holiday New Goods information will be sent as updates as they arrive
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