Halloween 2024

The focus for this year is more on categories than Key Looks. Key Looks will mostly be on end caps or end grids of the Halloween shop (depending on layout). Please use the map layout for your location included in this binder. Please use layout sheets and include all styles listed. Photos are for reference to show how all items will fit in the section. Please start with the layout in the photos then adjust for stock on hand. Please reach out to the visual team with any questions.

Do not use any old signage or collateral. Only signage and collateral shown in the directive is to be used.

The key to selling merchandise fast and at full price is keeping it categorized, clean, and organized. flex as the merchandise sells and new styles deliver, condense, and bring in donated merchandise to fill in with the appropriate categories/looks if necessary. Last year product will deliver first. Please separate by category and place in the last row of lifestyle (will become donated). As each category is delivered, merchandise the last year product with the new product in the location noted on the layout.

Do not merchandise all last year product as a stand alone presentation after the new product has delivered.

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