HALLOWEEN MERCHANDISING FY 2024

The focus for this year is more on categories than Key Looks. Key Looks will mostly be on end caps or end grids of the Halloween shop (depending on layout). Please use the map layout for your location included in this binder. Please use layout sheets and include all styles listed. Photos are for reference to show how all items will fit in the section. Please start with the layout in the photos then adjust for stock on hand. Please reach out to the visual team with any questions.

Do not use any old signage or collateral. Only signage and collateral shown in the directive is to be used.

The key to selling merchandise fast and at full price is keeping it categorized, clean, and organized. flex as the merchandise sells and new styles deliver, condense, and bring in donated merchandise to fill in with the appropriate categories/looks if necessary. When last year product is returned, process and separate by category. Look to see if it is a repeat item, if so add to this year’s peg/shelf. For example, if you have Lolita blonde wigs from last year, merchandise on same peg as Lolita blonde from this year. If it is not a repeat item, then there are two options: create a section after donated to merchandise last year new goods by category, or work into category in this year shop as this year items sell down. Do not merchandise all last year product as a stand alone presentation.

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